What process should be followed when launching
a tourism company? Business Project
1. Dfine the idea: Initial concept. Not all ideas will generate a profitable business.
2. Anlysis of the market environment 3. Internal Analysis
4. Business Plan Development. 5. Planning and launch Define the idea: Initial concept. Not all
ideas will generate a profitable business. Define the business opportunity: Satisfies
an existing market need. Commercially, economically and technically feasible How do you assess whether your business idea
is a business opportunity? Pre-feasibility analysis
Is there a market? Business plan: Contains all the information
relative to the project; To view the structure To detect possible deviations from the initial
forecasts. Basic structure for the contents: The project idea; Production and operations;
Human resource management; Commercial strategy; Communication plan; Economic-financial plan The project idea:
Main objectives and key success factors. Remuneration and working conditions.
Recruitment policy. Economic-financial plan:
The contents included are: financial plan, You will need: legal status, pertinent authorisations,
insurance and licenses, location, facilities